Kirsten Green, founder of Forerunner, backed Oura Ring, Hims, and Dollar Shave Club. Her warning for consumer builders is simple: the biggest risk is the say/do gap.
People say one thing. What they do tells a different story.
Forerunner calls the ability to spot these latent behaviors CQ: Consumer Quotient. It is the skill of noticing what looks “weird” today but will feel inevitable tomorrow.
What’s Inside the Episode
Why early data misleads founders building consumer products
How intuition detects behavior before metrics do
Why “discomfort” is the earliest sign of a real insight
How to read emotional signals consumers cannot articulate
The danger of relying on “experienced patterns” in fast-moving markets
Kirsten breaks down how she built a $3B consumer fund by treating intuition as a skill to train, not a feeling to trust blindly.
To learn how CQ turns weak signals into category-defining bets, listen to the full episode.
Step Inside Kirsten’s Mind
Kirsten has created a Digital Mind on Delphi that you can talk to directly.
Try asking:
How do I measure the say/do gap in my product?
What are examples of “weird” behaviors that became mainstream?
How can a team practice Consumer Quotient week to week?
Delphi
Open your mind.
