Learn how Jaden Bales used Delphi to transform a steady stream of client questions into a scalable coaching model.
600+ conversations already handled by Delphi
33% of new leads sourced from Delphi
10% email list growth in 30 days
“As a one-person operation, there are only so many folks I can help. Delphi lets me support a lot more people with the same amount of time in the day.” – Jaden Bales, Owner, Hunt West Planning Co.
Jaden Bales, Founder and Owner of Hunt West Planning Co., is a trusted guide for navigating the complexities of Western big game adventures. He helps with applications, crafts scouting maps, and offers one-on-one coaching — while also hosting the popular Hunt West Podcast and writing a weekly hunting digest.
Challenge
Maintaining High-Quality Advice During Growth
Jaden Bales founded Hunt West Planning Co. to help hunters plan their Western big game trips — acting as travel agent, guide, and mentor all at once. To stand out and build trust, he gave clients direct access to text him. At first, answering the questions was manageable, allowing him to deliver a highly personalized experience.
But as his audience grew, so did the volume of requests — many of around the same topics: What boots should I buy? How heavy should my pack be? How do I approach elk when the wind shifts?
Answering these constant pings left less time for the higher-value work his business depended on: his one-on-one paid sessions that include personalized coaching, planning support, and custom web dashboards.
Jaden explored custom AI chat tools to ease the load, but they never sounded like him — missing the lingo, rhythm, and detail his community trusted. And in a field where credibility matters, tools that didn’t capture his voice or expertise would undermine trust.
That’s when Jaden heard about Delphi on a podcast. What caught his attention was the possibility of creating “another version of me,” as he says — a way to scale his guidance without losing the personal connection that makes his work stand out.
“I want to make sure everybody gets high-quality service, but when it’s just me, it’s hard to keep up with the questions.”
Solution
An Always-Available Hunting Buddy, Powered by Delphi
From the start, Jaden found Delphi fast and intuitive. Within hours of setting up his profile, he had uploaded and synced podcasts, newsletters, and anonymized client call transcripts — training Delphi on the principles and scenarios hunters ask about most. By the time it finished processing, his Digital Mind was already answering in his style and cadence — complete with the colloquialisms that make his voice so recognizable.
With Delphi, clients can now access detailed, authentic guidance 24/7. And because Delphi trains itself on every new upload and conversation, the knowledge base only grows sharper over time.
Delphi provides a uniquely personal entry point into Jaden’s premium services, creating a powerful lead generator and serving as a core differentiator for his brand. Rather than conflicting with his premium offerings, Delphi complements them — helping clients get answers to common questions while guiding those who need deeper support toward personalized coaching. Since adopting the platform, Jaden has seen his email list grow by 10%, with a third of his new paid clients now coming through Delphi.
For hunters, the experience feels like having a “virtual hunting buddy.” One client from Texas leaned on Jaden’s Digital Mind in the weeks leading up to his first solo elk hunt in Colorado. He asked about pack weight, fitness prep, and gear — treating it like a companion to bounce ideas off.
This isn’t an isolated case. Jaden’s Delphi has already handled over 600 conversations, quickly becoming a reliable extension of his coaching and ensuring hunters always feel understood and confident.
Today, Delphi supports everything Jaden creates — his podcast, coaching, and newsletters — making 20 years of experience available to his community anytime.
“With Delphi, everyone gets their questions answered and feels supported. People aren’t getting left behind when they need help.”
Results
33% of New Business Starts with Delphi Conversations
Delphi helps Jaden show up for his community while driving measurable business growth. What began as a way to ease the constant flow of questions has turned into a reliable sales channel and lead generator. The numbers tell the story:
600+ conversations already handled by Delphi
33% of new leads sourced from Delphi
10% email list growth in 30 days
Looking forward, Jaden plans to explore different pricing tiers to find the right balance of free and paid Delphi use. He’s also considering Delphi’s CRM potential, since it integrates with tools like Salesforce and HubSpot. He sees its potential to streamline customer service and backend operations for his business.
“Delphi is one of the first things I offer new clients. It gives people a taste of my approach, and if they need the specific, one-on-one guidance, that’s when they come to me.”
Try Jaden’s Delphi Yourself
The best way to see how it works is to try it.
👉 Ask Jaden’s Delphi a question
Available anytime, in Jaden’s voice, with the same detail and trust his hunters rely on.
Delphi
Open your mind.
