Gil Friend

For the past half-century, I've driven practical, effective, meaningful, and profitable change in some of the world's best organizations.

I now work one-on-one with founders, executives, and investors building businesses that serve life — in climate, energy, finance, food&ag, health, AI, and beyond — leaders who need to lead with more power, clarity, and steadiness in the middle of extraordinary complexity.

I’ve learned that purpose-driven leaders rarely fail because they care too little. More often, they get tangled because they care so much that they become reactive, over-identified, or unable to use power cleanly.

I help them find the quiet, powerful center underneath that — so they can make better decisions, lead more effectively, and build what they’re here to build without losing themselves in the process.

Clients say my work helps them become less reactive, more grounded, more effective in conflict, and able to turn purpose into real traction — including, in one case, a 10x increase in revenue in six months.

(Please inquire if you're interested in working with me directly IRL.)