David Morse

Selling $100K+ software to big companies is Squid Game. Big stakes. Opaque rules. Hidden power. And it’s getting harder as buyers & competitors use AI, while investors demand you “do more with less.”

Founders struggle to turn “founder magic” into scalable revenue.

CROs/VPs of Sales struggle to hit the number + modernize their ops at the same time.

➡️ HOW I HELP

I help B2B SaaS founders & revenue leaders design and operate AI-powered enterprise GTM systems that build discipline, improve execution, and make growth more predictable.

I do this with a mix of coaching, fractional advisory, training, and system design, tailored to where you are + what’s actually broken.

Founder CEOs

I help founders combine their magic with my proven systems, operating discipline, and hard-won experience so growth does not depend on heroics. The result is predictable revenue, capable GTM ops, and time back to lead the business forward.

CROs & VPs of Sales

I help revenue leaders increase capacity by taking on senior GTM modernization work so they can focus on strategy, coaching, and running the game without grinding themselves into the ground. I’m your GTM Strength and Conditioning Coach.

➡️ WHAT I WRITE ABOUT

Real problems that break B2B GTM: - Designing and operating AI-powered enterprise GTM systems - How complex enterprise deals really get won, stalled, or killed, and what to do about it - Why deals die in discovery and how Disciplined Discovery prevents it - Founder-led to team-led sales transitions - How CROs modernize GTM without missing the quarter

➡️ WHY ME

I’m a 20+ year B2B software operator with more than $2B in sales, 3 acquisitions, and an IPO.

In my last role, as CRO I led GTM for all 3 phases of the company's growth: start-up, product-market fit, and scale up, helping it grow to #1 worldwide: - from $0 to multiple hundreds of millions of revenue - from unprofitable to profitable - from 0 users to 50M+ users - from 1 product to multiple - from US-only to global business - from 13 employees to 500+

I have led and operated across sales, marketing, product marketing, product management, and CS, which allows me to diagnose issues systemically and drive change across functions.

Before software, I was a U.S. Marine Corps infantry officer leading teams of 40-150 Marines in high-pressure environments where discipline and trust were non-negotiable.

I’m also a trained comedian & rapper, which means I know how to keep it fun while doing hard things.

➡️ WANT TO PRESSURE-TEST YOUR GTM?

Visit yodavidmorse.com to book a short diagnostic call