Utsav Mazumder
Turning ideas into unfair creative advantages, Novelty (Backed by EF)·Turning ideas into unfair creative advantages at Novelty (Backed by EF)
About
I'm Utsav, building Novelty to help marketing teams create more winning video ads without the guesswork. Backed by Entrepreneurs First, Novelty delivers 10x the creative output at the same budget, replacing gut-feel decisions with AI-driven results. Before this, I scaled Hubble Money from zero to 500k paid users, then led growth-facing products at RentoMojo. I'm an IIT Kharagpur grad who moved from logistics operations to consumer growth to founding my own thing. Ask me about AI for performance creative, growth and user acquisition, and building 0-to-1 products.
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