Tony Zayas
Chief Revenue Officer (CRO), Insivia·CRO at Insivia | I Help B2B Sales & Marketing Teams Adapt To AI-Influenced Buyers, Sharpen Messaging & Build Buyer Confidence
About
I'm Tony, CRO at Insivia, a buyer-centric growth consultancy built for B2B SaaS and tech companies. My work centers on one shift that most sales and marketing teams are still catching up to: buyers now use AI to research, compare, and shortlist before they ever talk to a rep. I help leadership teams rethink their positioning, messaging, and sales approach around that reality. I also co-built BuyerTwin, Insivia's buyer intelligence platform. Ask me about AI-influenced buyer behavior, B2B positioning and messaging, sales enablement, and Answer Engine Optimization.
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