Tony Stark Policci

I'm Tony, a copywriter and marketer who helps people become superheroes in their niches. I started in marketing after my brother Joe Polish introduced me to Gary Halbert's newsletter in 1991, which inspired me to learn direct-response marketing. I worked with Piranha Marketing alongside my brother and top marketers like Dan Kennedy and Jay Abraham, earning the nickname "The World's Most Conscientious Copywriter."

In 2000, I left Piranha to found Absolutely Brilliant Concepts, Inc., where I've generated over $500 million in sales through direct-response marketing. In 2017, I embraced the Tony Stark persona as a fun way to describe my marketing approach and experience. If you want to see superhero results in your business, I offer a strategy session to help make that happen.