Tommy Lamb

I'm Tommy, founder of Cordero Consulting. I build revenue engines for brands by designing lifecycle systems that balance customer experience with aggressive performance goals. I've launched retention and loyalty programs across 150+ markets for Savage X Fenty and consistently deliver +67% YoY revenue lift through conversion optimization, cohort analysis, and rapid experimentation.

I operate sprint-based testing models that drive compounding gains in LTV and repeat purchase behavior. Previously I led lifecycle marketing at Change.org and Columbia Sportswear.

Ask me about CRM strategy, lifecycle marketing, conversion optimization, and scaling retention programs globally.