Tommy Lamb

I run Cordero Consulting, where I build revenue engines for brands using conversion optimization, lifecycle systems, and rapid experimentation. I cut through noise to deliver compounding gains in LTV and repeat purchase behavior.

Previously I led retention at The RealReal and Sephora, scaled owned channels at WITHIN, and launched Savage X Fenty's loyalty program across 150+ markets. I've grown teams from 2 to 30 and developed 20+ direct reports into senior leaders.

Ask me about CRM strategy, conversion optimization, lifecycle marketing, retention systems, and scaling marketing teams.