Tom Guarriello, Ph.D.

I'm Tom, a psychologist who ended up making a career studying brands, robots, and the cultures that build them. I'm founding faculty in the Masters in Branding Program at School of Visual Arts, where psychology meets design thinking. I also co-host the BrandBox.Show podcast, where branding gets picked apart in ways business school rarely covers. Ask me about the psychology of brands, human-robot interaction, building the SVA branding program, and what psychology reveals about organizational culture.