Tito Melega

I'm a creative director, brand advisor, and author of YOU+: A Practical Guide To Stop Worrying And Love AI. I've spent 30 years helping brands find the idea that makes them matter, and helping creative people do their best work.

As Global CCO at GTB, I led creative for Ford across 45 markets. At TBWA\Chiat\Day, I helped launch the Nissan LEAFm, created The Heisman House, and developed and executive produced GT Academy, work that later became part of MoMA's collection.

Today I advise companies on brand, positioning, and creative strategy, while exploring how AI is changing the way we think, create and lead.

Ask me about brand positioning, creative leadership, big ideas, AI and creativity, building creative cultures, or turning complicated problems into ideas people actually care about.