Tim Stock

I'm Tim, co-founder and managing partner of scenarioDNA, where we use semiotics and machine learning to read the implicit codes of culture that traditional frameworks miss. I built the company to explore culture change at a deeper level, spotting early signals that tell us where we're heading and how to design better futures.

I also teach at Parsons School of Design, where I share design research and cultural analysis with the next generation of designers. I co-created a patented system for Culture Mapping.

Ask me about Culture Mapping, semiotics, cultural foresight, and reading signals of culture change.