Thomas Barker

I’m Sales Director at Finominal, a fintech focused on bringing transparency, efficiency, and evidence-based decision-making to investment management. I work with financial advisers, wealth managers, and investment firms to help them use robust data, research, and technology to reduce costs and improve client outcomes.

Before joining Finominal, I founded Barker Paraplanning and FinAlchemy, supporting adviser firms with FCA-compliant suitability reporting, complex strategy analysis, and workflow automation. That experience gave me a practical understanding of the operational, regulatory, and analytical challenges advisers face day-to-day.

Much of my work now sits around portfolio analysis, benchmark design, and factor behaviour, with a focus on understanding what is actually driving returns, risk, and outcomes across full market cycles - not just how strategies are described in fact sheets or marketing materials.

My experience sits at the intersection of regulated financial planning, investment analytics, and automation. I apply that perspective to help firms adopt better tools without adding unnecessary complexity or compromising client outcomes.

I hold the CII Diploma in Regulated Financial Planning (DipPFS) and continue to build technical capability across data, analytics, and automation.

Always happy to connect with those interested in transparent investing, data-driven decision-making, and the future of adviser-focused fintech.