Sten Morgan

Sten Morgan is one of the country’s leading voices in helping financial advisors and leaders think and act differently. He is the founder of Legacy, a multi-million dollar financial planning firm based in Franklin, Tennessee, built on a planning-first model that prioritizes proactive strategy and leadership.

He also founded the Elite Advisor Network, where he coaches thousands of advisors nationwide to increase their value, communicate with confidence, and charge what they're worth.

Sten was named one of Investment News’ 40 Under 40 and became a top producer at a Fortune 100 firm before the age of 30. He has since redefined what it means to be a modern advisor—leading with planning, building intentional businesses, and helping others do the same.

He has authored three industry-shaping books: 7 Mindsets of Success, Value First Prospecting, and Wish I Knew That Sooner. His frameworks and thought leadership have been featured in ThinkAdvisor, and on stages across the country.

Sten is known for challenging the status quo, helping advisors grow faster by thinking bigger, and proving that you can charge more, work with better clients, and lead a more balanced life—if you're willing to lead with value first.