Siyun Fan

I'm Siyun, Head of Product for Monetization at SoundCloud. I build the systems that help creators earn from their work while keeping the platform experience clean. Before SoundCloud, I led ad tech and data products at Xbox Media, T-Mobile, and Microsoft.

I focus on the trade-offs that matter: revenue, user experience, and speed. I've spent years building ML-powered products for yield optimization and personalization, and I care about mentoring PMs and scaling product teams.

Ask me about monetization strategy, ad tech and programmatic advertising, building ML-powered products, and leading product teams.