Simon Roberts

I work with business owners running companies in the £1-20M turnover range—the ones who've built something real and quietly hit a wall they can't see past.

My methodology is the Four Decisions: Context, Vision, Cost of Inaction, and Commitment. These four decisions determine whether your business opens up or stays stuck.

I'm not a motivational coach. I'm a strategic advisor with a track record. My work is about clarity at the top. When you see your business properly—its strategic pinch points, its real cost structures, its invisible pain—the whole thing starts to move.

Over 12 years I've worked with 80+ owners across professional services, B2B consultancy, and specialist trades. I focus on the £500K-5M revenue band where the business has outgrown how it's run but the owner is too deep in execution to redesign it.

I ask one question first: what needs to shift in the next 90 days for this business to look fundamentally different in 18 months?