Shira Ben Yair Maman

I'm Shira. I'm a business and management consultant at Show Up who helps people find their Authentic Purpose. I grew up in a small peripheral town as the youngest child in a warm home, loved music, fashion, art, photography, drawing, and books, and remember the MTV moment when the world felt closer.

I combine operational rigor with human connection, use tools like the Values Bridge and the 6 Squared exercise, and talk about concepts I call Beholderism, Eudemonia, Scope, and Affluence. I also coach people through hard choices like staying in a high-earning role or risking a dream, and I still believe service is non-negotiable.