Scott Thomas

I cofounded Creatively Squared with a simple insight: there's a world of talented creative people who care about their craft, not their follower count. At the same time, marketers were struggling to produce enough quality content for digital channels. The solution was to connect them.

While many brands focus on reducing production costs, we solve a bigger challenge: creating diverse, high-performing content that drives both immediate results and long-term brand growth.

Brand building has evolved beyond the single TV ad. Today's successful brands need authenticity and creative diversity across channels - without losing their distinctive identity.

We combine skilled creators with creative strategy and data analysis, focusing on what actually engages audiences rather than what wins awards. The results? Up to 50% lower media costs and 3x improvements in brand lift and performance metrics.

Today, we're building this new category we call Creator Production - making advertising more effective, not just cheaper. Our platform helps marketing teams access diverse creative talent while keeping their brand consistent. What drives me is seeing both sides succeed: creators doing what they love, while brands get content that makes their media spend work harder.

A small bootstrapped startup from Brisbane is now fortunate enough to work with 300+ leading brands across US, Europe and APAC from the likes of Mars, P&G, Unilever, Kimberly Clark, Coca Cola and many others.

I'm passionate about solving creative challenges and supporting our community of creators. Always happy to connect with others thinking about the future of digital creativity.