Scott Buchanan

I'm Scott, Chief Marketing Officer at Stacklok. I've spent the last 20 years in marketing at B2B software companies, with stints focused on product, brand and demand. I've been the first marketing hire, worked at every stage (A-to-E), been acquired twice and IPO'd once.

Most recently, I left a CMO role where I had a team of 50 exceptional marketers to be a marketing team of one at Stacklok. The reason? AI is reshaping marketing, and I needed to force myself to adopt new tools and processes to stay sharp and relevant.

Ask me about building marketing teams, adopting AI into marketing workflows, or for advice on distilling complex technical products down to memorable market positioning.