John Schimpf

I run New Shirt Agency, where I build marketing systems and custom software for mid-market businesses in Sacramento. The work is in the details: the systems, the copy, the code that ties it together. Before founding New Shirt, I ran business development at 25th Street Recording in Oakland, one of the West Coast's storied studios, where I also worked as a senior engineer. That overlap of technical craft and business operations still shapes how I work. Ask me about marketing systems, custom software for growing businesses, and building operations at a recording studio.