Samantha De Castro

I work at the place where customer experience and product strategy meet. Currently at Jiffy.com, I focus on turning what users actually do and say into product decisions that stick. Before this, I spent time at Sprout Social improving support systems and reducing escalations, and at Peloton across three different support functions. My background spans SaaS, eCommerce, and B2B, with a through line of making support smarter so products get better. Ask me about turning customer feedback into product insights, scaling support operations, and working across CX and product teams.