I help business owners and entrepreneurs build real, custom software using AI as their development partner.
After years of building, scaling, and exiting multiple 7-figure businesses, I noticed a pattern. Every business I ran was paying for dozens of SaaS tools that each did about half of what I actually needed. When I started building my own tools with AI, everything changed. Custom systems, built from scratch, that do exactly what the business requires. No developers, no drag-and-drop platforms, no monthly subscriptions for features I will never use.
Now I spend my time showing other business owners how to do the same. Through Fluid AI, I advise on AI strategy, build systems, and teach a practical approach to creating software that solves real business problems. I build everything I teach, on camera, from identifying the problem to deploying the solution.
What I focus on:
AI-powered software building for business owners who want to own their tools, not rent them. Custom automations, AI agents, and systems designed around how your business actually works, not how a SaaS product thinks it should.
Based in Leigh on Sea, UK. Father of two girls, husband, and private pilot. When I am not building software, I am usually somewhere over Europe in a light aircraft.
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