Robert Mendelson

I'm Robert, Fractional CMO at yorCMO. After three decades in marketing and e-commerce, I've seen the same pattern: great businesses hit a wall because there's a gap between day-to-day tasks and high-level strategy. I turn marketing into a predictable revenue driver using the yorCMO framework, pressure-tested with hundreds of companies. I also founded Fractional Pros Canada, a community for fractional leaders across the country.

Ask me about the yorCMO framework, implementing AI in marketing workflows, and building marketing into a revenue engine.