Robert Mendelson

I'm Robert, Fractional CMO at yorCMO. After three decades in marketing and e-commerce, I've seen the same pattern: great businesses hit a wall because there's a gap between day-to-day tasks and high-level strategy. I turn marketing into a predictable revenue driver using the yorCMO framework, pressure-tested with hundreds of companies. I'm also the founder of Fractional Pros Canada, home of Canada's Fractional Executive Community with over 1,400 members across Canada.

Ask me about the yorCMO framework, implementing AI in marketing workflows, and building marketing into a revenue engine. Oh, and anything related to Fractionals, whether you're thinking of becoming one or want to know more about how Fractionals can help your business scale.