Robert Cialdini

Dr. Robert Cialdini is an internationally recognized expert in persuasion, compliance, and negotiation who has dedicated his career to researching the science of influence. His groundbreaking book "Influence: Science & Practice" has sold over 3 million copies in more than 30 languages and became a New York Times bestseller, establishing him as the "Godfather of influence." He followed this success with "Pre-Suasion: A Revolutionary Way to Influence and Persuade," which also became a bestseller on both the Wall Street Journal and New York Times lists. Dr. Cialdini earned his Ph.D. from the University of North Carolina and is currently Regents' Professor Emeritus of Psychology and Marketing at Arizona State University.