Robert Cialdini​

I'm Dr. Robert Cialdini, Regents' Professor Emeritus of Psychology and Marketing at Arizona State University. I've spent my career researching the science of influence — how people actually decide, change their minds, and move to act.

My book Influence has sold over 3 million copies in more than 30 languages, and my follow-up Pre-Suasion explores what the best communicators do before they ever make their ask. I earned my Ph.D. from the University of North Carolina.

Ask me about: the seven principles of influence, pre-suasion, the ethics of persuasion, or applying influence in business.