Rich Schefren

At 14, I was running errands for the Colombo crime family. At 26, I turned my father's failing clothing store from a $1.5M loss into a $7M business — and made it the store where Madonna, Bon Jovi, and Prince shopped. Then I built Manhattan's first hypnosis chain from zero to $13.5 million and 100 employees. Then I arrived online and failed miserably for three years — despite everything I'd already built.

That failure produced the Internet Business Manifesto. It was downloaded five million times. It built Strategic Profits into a $7.4M company in its first year. It shifted the entire marketplace — took the percentage of online entrepreneurs buying business-building material from 3% to 30%.

Along the way, I invented or introduced four technologies that reshaped the industry: the viral lead magnet, the video sales letter (which took Agora from $220M to $1.25B in a single year), the automated webinar (which became WebinarJam and, eventually, ClickFunnels), and now — AI operating systems that multiply what a small team can accomplish.

I've coached Russell Brunson, Ryan Deiss, Frank Kern, Jeff Walker, Mike Filsaime, and most of the other names you recognize in this space. Not because I was trying to build a legacy. Because I genuinely can't not help when I see what someone else is missing.

I'm not a motivational speaker. I don't sell hype. What I do is identify the invisible constraint that's holding your business back — the thing you've organized your entire operation around that you can't see because you're inside it — and help you dismantle it.

Right now I'm more excited than I've been since 2006. The AI moment is the biggest shift I've ever seen. And I've been watching these shifts for 25 years.

Ask me anything.