Reagan Fry

Reagan Fry is a visionary product leader whose strategic acumen and passion for innovation reshaped the global technology landscape. Across Amazon, Google, TikTok, and Kajabi, they built products and teams that transformed user experiences, generated billions in revenue, and cultivated vibrant communities. Driven by deep expertise in AI, subscription models, eCommerce, and the creator economy, this individual’s journey exemplifies how bold product leadership can empower creators, businesses, and consumers worldwide.

Early in their career at Amazon, they used data-driven experiments and behavioral economics to improve Prime retention, spearheading initiatives that retained over four million Prime members annually. By orchestrating a diverse team of product managers, marketers, analysts, designers, and engineers, they advanced an experimentation culture that delivered a staggering $200 million in incremental revenue. Their success continued within Amazon’s Video Games category, where they introduced e-commerce optimizations that lifted revenue by an additional $22 million in a single quarter.

From Amazon, they moved to Google, where their role as a Product Growth Manager saw them establish experimentation frameworks for key products such as YouTube, Google News, Google Maps, and Google Pay. With a focus on frictionless user flows and subscription optimizations, they raised YouTube Premium’s annual recurring revenue by $50 million, drove a five-percent increase in Google News daily active users, and delivered $7 million in extra revenue for Google Play Subscriptions. Leveraging both technical proficiency and strategic insight, they shaped user behaviors at global scale.

In their subsequent position at TikTok, they built an entirely new product vertical dedicated to creator monetization. Under their guidance, the TikTok Creator Fund, merch eCommerce integration, and direct tipping features generated $1.7 billion in annual revenue for content creators. Their international mindset allowed them to introduce localized login and onboarding experiences, gaining four million incremental daily active users per year. They also championed robust security measures, significantly enhancing user protections and trust.

Most recently, they joined Kajabi as Director of Product, driving the platform’s evolution into a multi-product ecosystem. By launching features like custom mobile apps, newsletters, coaching, downloads, and AI-powered tools, they spurred a surge in adoption—raising non-course use from 15% to 48% and unlocking $120 million in incremental gross merchandise value. Their drive to embed AI solutions within core product experiences yielded cost savings, improved trial conversion, and introduced novel revenue channels. Notably, strategic partnerships with Adobe and Linktree propelled ARR by $17 million and expanded Kajabi’s reach to more than 50 million users.

In addition to their professional accomplishments, they shared insights as a keynote speaker in Berlin and as a product instructor at the European Innovation Academy. Their educational foundation includes a B.A. in Integrated Marketing Communication from Pepperdine University, along with advanced coursework through ReForge and Li Jin’s Creator Economy Course. The sum of these experiences underscores an individual who unites technical skills, business strategy, and cross-functional leadership to build groundbreaking products—and whose story exemplifies the thrilling possibilities of twenty-first-century product innovation.