I'm a Fractional CMO and Growth Advisor who helps B2C and B2B startups & SMBs drive commercial impact.
My focus areas include building a scalable growth engine post-PMF, optimizing marketing to deliver greater efficiency, and providing counsel on org structure/capability builds.
In a nutshell, I have 17+ years of marketing leadership experience spanning technology, travel, lifestyle retail, and FMCG sectors in the Asia-Pacific region.
My functional capabilities include online performance marketing & lead generation, content marketing, brand strategy, web analytics & operations, and social media management.
I also mentor early-stage founders via accelerators and angel invest in select women-led startups.
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