Rob Salerno

I lead growth marketing for insurance and insurtech, currently heading digital strategy at IDC Management where I run the marketplace for InvoUnderwriting, managing carriers, APIs, and agent distribution. Before that, I spent four years at WAX Collect building a product-led growth engine for luxury collectibles insurance, generating 11,000 leads at a $23 CPL and $3.2M in issued premium. Earlier stints at Guardian and The Hartford shaped my foundation in demand generation and SEO across life, health, and commercial lines. Ask me about insurtech growth marketing, embedded insurance distribution, AI-powered marketing automation, and demand generation for insurance carriers.