Peter Fog

Peter is a seasoned partner executive and partner program consultant. He provides fractional consulting and program advisory services to early stage and growth companies. Engagements include several early-stage PE or VC backed startups.

Prior to consulting, Peter worked for several early stage companies including Uniform, Contentstack, and Thunderhead. He was the founding head of Partnerships and Enablement at Contentstack, building the program from the ground up which produced over $22M in pipeline.

At Thunderhead, Peter was VP of Partner Engagement (NA) , an omni-channel customer journey and personalization platform. While at Thunderhead, Peter led the enablement in NA for Salesforce Marketing Cloud - Interaction Studio, helping drive more than $50M in ARR in 24 months.

Earlier in his career, Peter was in direct sales for over eight years at leading CMS vendors Sitecore and SDL. He also spent more than 12 years in sales/marketing at digital agencies helping clients with digital transformation related projects.

Peter has been a speaker on partner programs, enablement, personalization/content management, and active in several related communities. In his spare time, Peter enjoys carpentry and DIY projects and has many years as a coach for youth soccer and high school track.