Pete Ericson

I am the Founder and CEO of ZEEN101 which develops Leaky Paywall to help help news, magazine, and content publishers build their audience and subscription revenue.

I have been in digital marketing since 1998 where I started building marketing websites for businesses. After specializing in WordPress we developed our first software product called IssueM for Dartmouth College's Thayer School of Engineering magazine, which allowed them to publish web based articles (instead of PDFs & e-editions) that could be organized by issue. This opened doors to working with many other Northeast Universities: Simmons, Yale, Harvard and others.

Magazine publishers starting using our IssueM software and we ended up developing LeakyPaywall.com to help them convert paying subscribers. Leaky Paywall turned into our main product.

We added our Flowletter email newsletter service and LocalCalendar, an AI powered calendar that curates events in a city.

I have personally helped almost 1000 different content publishers grow their subscription revenues, and have learned much about the fear of annoying readers and giving publishers the levers to better engage their audience and nurture them towards audience and revenue growth. I have learned what works and doesn't in the subscription business.

My super-power is understanding the distinct needs of these publishing enterprises and guiding them (with our software) towards building their email lists, audience, and subscriber base faster than ever.