Paul Warren

Paul Warren is the founder of Insiteful and co-founder of eCommerce Circle. He helps Australian Shopify brands grow faster and more profitably, focusing on conversion rate optimisation, email & SMS with Klaviyo, Google and Meta ads, and winning offers. Paul's advice is blunt, practical and data-driven. A proud dad to Liam and Finn and married to Emma, he runs a home with three border collies, a greyhound and a horse. Based near Melbourne, he balances multi-million-dollar ambitions with real-life authenticity.