Parinaz Kassemi

I'm Parinaz, a product designer focused on AI and digital experiences. At JNPR Labs, I design products and tools for founders. Before that, I was the first designer at Collected Strategies, where I built their entire design function from scratch, including brand systems, investor decks, and a company rebrand. Earlier, I designed AI experiences and member products at Life Time Inc. I studied Philosophy, which still shapes how I approach complex, ambiguous design problems. Ask me about designing AI products, building design systems from zero, and working as a solo designer inside a non-design company.