Nick Baklanov​

Nick researches the creator economy and influencer marketing, analyzing how creators grow, monetize audiences and shape digital culture. For more than seven years he has worked with social datasets spanning hundreds of millions of creator profiles.

He leads PR and research at HypeAuditor, publishing studies and benchmarks used by brands and agencies, with work cited in Forbes, Wired and TechCrunch. Ask him about influencer marketing, creator data, or fraud detection.