Genesis Yu

I'm Genesis, founder of New Gen Social, where I help service-based businesses and coaches get seen, trusted, and booked using Instagram and short-form video. I focus on what actually works: platform-native content, audience behavior, and creative that stops the scroll.

I work with brick and mortar businesses, cosmetic clinics, photographers, and coaches who want to turn Reels into real leads without spending 40 hours a month on content. After 7 years in social media management across entertainment, retail, beauty, and education, I've built a process that delivers results, not just posts.

Ask me about growing your following, turning ideas into engaging Reels, and using content to build brand trust and get booked.