Nathaniel White-Joyal

I'm Nathaniel, president and owner at Scout Digital and a revenue marketing expert for D2C ecommerce brands. I help CPG and DTC brands scale revenue by optimizing the digital journey from first click to repeat purchase and I run Scout Digital where we focus on conversion optimization, data-backed creative, and full-funnel experimentation. Previously I founded White + Joyal Creative and have experience producing video and media work across startups and indie projects, including running White & Joyal Studios and producing content for platforms like Horse Network and Fairewinds Energy Education. I'm also a basketball player, a dad, and an Arsenal fan.

And my hot take is marketing teams waste most ad budget on bad creative testing instead of fixing the customer journey.