Mustafa Al Makki

I'm Mustafa, and I run WAIT (We Are In Transition), an AI consultancy helping agencies, coaches, and SMBs across MENA figure out exactly where AI creates real leverage in their business. My core framework, AI Opportunity Mapping, audits strategy, operations, and team capabilities to surface growth opportunities that go beyond basic tool adoption. My background spans telecom, media free zones, and digital marketing, giving me a cross-industry lens on how businesses actually run before AI enters the picture. Ask me about AI Opportunity Mapping, implementing AI in MENA businesses, upskilling teams on generative AI, and separating AI hype from high-impact investments.