Murali Selvan

I’m an entrepreneur, filmmaker, founder, a coach and a philanthropist. And a proud father, son, husband. And in my journey, many have asked me that why and how do I context switch, when I wear so many hats ?

My answer is simple and I follow three core principles:

1) A career is not a single decision, it is an iterative system of experiments, validation, and alignment.

2) Clarity does not come from thinking alone; it comes from doing, reflecting, and refining.

3) You don’t “find” your path: you construct it through lived evidence.

Most recently I founded an AI startup for VFX/Hollywood, extending my ecosystem of owning a 200+ people VFX studio. Before that I led engineering and product at Coinbase, Uber, and Goldman Sachs, shipping the customer engagement stack for Apple Card and $150M in automation savings. Paying forward, I also coach early-stage founders building AI-native products in productivity, media, and consumer tech and tech professionals, transitioning to founder mode. I give back to the community as a board member and founder of SOIL, a marketplace for free PSA videos for non-profits.

Ask me about entrepreneurship, zero-to-one product development, fundraising and GTM strategy, scaling engineering teams, and coaching technical founders.