Molly McPherson

Molly McPherson is a crisis and reputation strategist who helps leaders avoid becoming trending disasters. She teaches strategic communication that protects careers, brands, and credibility. When reputation matters, strategy saves. Known to her audience as the “PR Lady,” Molly blends sharp cultural insight with decades of crisis experience in government, corporate, and digital spaces. She was managing messes before people started filming them. From viral scandals to executive missteps, she breaks down the communication decisions that determine who survives and who does not. Molly is the creator of Mollyfi, an AI-powered platform that helps communicators think clearly during high-pressure moments. She is also the host of The PR Breakdown podcast and author of Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis. Her mix of strategy and smart humor has earned her more than 580,000 followers on TikTok and a loyal audience of professionals who value real, relevant insight. A FEMA veteran and Adweek Creative Visionary Award winner, Molly has been featured by NBC News, NPR, the BBC, and The New York Times. Her guiding principle is simple: own it, explain it, promise it.