I'm Mithun, founder and commerce leader. I’ve spent two decades in retail and e‑commerce, building teams, solving problems and spotting why a commerce business succeeds or struggles. I launched a startup that expanded to four cities, grew to 65 people with 100 % year‑over‑year growth before running out of capital we raised from family, friends and f's. I love playing badminton, foosball and ping‑pong, watching NFL and cricket, traveling with my wife and son, trying new food, and hosting friends. I live by the mantra "Never give up. Failure is only when you give up" and believe change is permanent.
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