Mike Hemmings

I lead product marketing at MiQ, where I turn complex adtech into stories that resonate. I use behavioural psychology to shape how B2B brands connect with customers, from messaging to go-to-market strategy.

I built a $50M insights unit at Oracle and led Grapeshot's marketing to its $325M acquisition. I've launched new media channels like DOOH, spoken at industry events from DMexco to Programmatic Pioneers, and advised brands like Disney and UK Gov on targeting ethics and brand safety.

When I'm not decoding consumer behaviour, I'm excavating a WW2 bunker in my garden for no good reason.

Ask me about product marketing in adtech, behavioural psychology in B2B, brand safety and contextual targeting, and marketing to acquisition.