Michael Kaminsky

Michael Kaminsky is an expert in marketing science and causal inference. He's passionate about helping brands measure the true incrementality of their marketing program through experimentation and media mix modeling.

Michael is one of the co-founders of Recast, the world's leading incrementality platform for continuously optimizing marketing budgets. Recast combines best-in-class platforms for designing incrementality experiments and building and validating marketing mix models. Businesses of all sizes use Recast to plan, experiment, validate, and optimize their marketing programs leading to more certainty and increased profit.

Recast serves as the connective tissue between marketing and finance teams helping them collaborate through a shared understanding of marketing performance and marketing's impact on forecasting business performance into the future.