Matt Banker

I founded Benchmark Growth Marketing to help accounting firms grow with smarter, more strategic marketing. Accountants make ideal clients—they understand their numbers, value expert advice, and provide real impact to small businesses. That alignment makes our work both effective and meaningful.

What started with one StoryBrand-inspired engagement quickly turned into a focus. We saw how templated websites and generic messaging were holding firms back, and we built a team to change that. Since 2021, we’ve launched a mastermind for in-house marketers, created the Marketing for Accounting Firms podcast, and developed proven strategies for SEO, ads, and lead generation—exclusively for the accounting industry.