Natalie Ashes

Top 50 CMO 2025 | #13 CMO Australia | #6 People in eCommerce | Women in Digital Executive Leader

I was born with a computer in my hands. While the other girls were in the playground, I was in the library playing Leisure Suit Larry — and I’ve been obsessed with tech and storytelling ever since.

I cut my teeth in product and performance — building custom digital platforms across group buying, betting, insurance, lead gen, and reservations. Then I scaled into enterprise: leading marketing automation, CX and growth for brands like Telstra, NRMA, Velocity and HSBC.

I eat martech for breakfast. I’ve worked across every major platform, understand UX like a product owner, and can scale performance marketing in my sleep. From CRM to CRO, I’ve done the hard, high-volume, high-output work — and I’ve built teams that do it too.

I’m a unicorn: part strategist, part operator, part creative, part builder. It would take three hires to replace what I do — and that’s why you can now hire me on Delphi.

Also: I’m a mum to Max and Avalon. Everything I do, I do to make them proud.