Maarten Albarda

I help brands and agencies rethink how marketing actually works. Through Flock Associates and my own consultancy MLA, I work with industries as diverse as dairy, confectionary/candy, automotive, finance and B2B to fix their agency ecosystems, restructure marketing teams, and measure what their spend is really doing. Before consulting, I ran global connections at AB InBev and led media and communications innovation at Coca-Cola, where I oversaw several billion dollars in marketing investment. Ask me about restructuring marketing organizations, agency selection and compensation, measuring marketing ROI, and integrated campaign strategy.