Louis Carter
Founder and Chief Executive Officer, Best Practice Institute·Founder and CEO, Best Practice Institute - Most Loved Workplace® | Organizational Psychologist | Creator of AI Workplace Intelligence and Employer Branding Platform
About
I'm Louis, founder of Most Loved Workplace and CEO of Best Practice Institute, the certification and research platform that makes employee culture measurable. Over 25 years and 2.8 million employee surveys, I built the Love of Workplace Index, which now powers certifications for 1,800+ companies including Palo Alto Networks and First Watch Restaurants. I also created Visipage, an AI visibility platform that gets companies found on ChatGPT and Perplexity. My research has been published independently in The Wall Street Journal and The Economist. Ask me about Most Loved Workplace certification, AI employer branding and search visibility, building a culture research platform from scratch, and executive coaching for CEOs.
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