Lisa Zwikl

I'm Lisa, CSO at SmartAcre, a B2B marketing agency where I build demand gen and lead pipeline strategies for clients, some of which have led to company acquisitions. Before agency life, I developed award-winning social media strategies for the Department of Defense at Booz Allen Hamilton. I also co-host the Agency Balance podcast, covering marketing, tech, and the real side of running an agency. Ask me about B2B demand generation, marketing strategy, agency life, and the Agency Balance podcast.