Lindsay McMurray, CEC, PCC

Your SBOS® Coach is built as a digital extension of Lindsay McMurray's mind. This, your SBOS® Coach, has been trained based on how Lindsay thinks, challenges, and coaches—helping you work through decisions in real time, pressure test your thinking and identify where you are the bottleneck. This isn’t about more information. It’s about applying what matters, when it matters.

This SBOS® Coach is also aligned to support you as you go through the Position of Choice™ book. Use this SBOS® Coach alongside it—not after—to challenge your thinking, stay accountable, and move from insight to execution. helps entrepreneurs solve the problem no one talks about—the business that only works because they do.

This is not an AI tool - This is access to how Lindsay thinks, the patterns he sees, the questions he asks and the way he challenges entrepreneurs when they’re stuck, avoiding, or not seeing it clearly.

As the creator of SBOS® and author of Position of Choice™, Lindsay works with CEOs and business owners to redesign their companies from the ground up—starting with mindset. Because until how you think changes, how your business operates won’t. His belief is simple: if your business can’t run without you, it’s not a business—it’s a job with risk.