Lauri Eurén

I'm Lauri, founder and CEO of Operating, a SaaS that helps agencies and consultancies allocate people and plan work more transparently. Before Operating I led Columbia Road's Sweden office and worked on growth strategy, sales, and consulting, and I co-founded Lean Garments, a D2C menswear brand that sold to 30+ countries. I also serve on the board of our family business Festum Accounting and have a background in software engineering and studies in computer science, industrial engineering and management, and strategy and venturing.

And my hot take is consultants tracking hours like athletes is dumb—focus on outcomes, not activity.