Creative Director and multidisciplinary designer with over 15 years experience shaping brands across digital, print, and retail. Merges visual storytelling with strategic insight from global campaigns at Apple and GUESS? to founding design-led ventures re_ grocery and MUSEWASH. Experienced in brand identity, e-commerce, product design, campaigns, and creative strategy. A thoughtful leader who values clarity, curiosity, collaboration, and finds inspiration in smart systems and meaningful, ego-free work.
Industries: · Sustainable CPG & retail (re_ grocery, MUSEWASH) · Tech (Apple, V-Moda) · Fashion (Guess?, Frederick's of Hollywood) · Travel and hospitality (Expedia Group) · Digital agencies (TBWA\Chiat\Day, Heavenspot) · Sport (Swimming Australia)
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