Lauren Durfy

I'm Lauren, Marketing Director at The Finance Group. I joined because of the strength of the co-founders and focus on helping SMBs build stronger businesses through fractional CFO, controller, and accounting services.

Before The Finance Group I was the first marketer at Martyn Bassett Associates, where I built a demand engine from scratch: content, SEO, email nurture, and AI automation. I've also led marketing at TouchBistro, PostBeyond, and OutsideIQ.

I care about hyper-targeted demand generation, lifecycle programs tied directly to revenue, and content that's audience-led and solution-oriented.

Ask me about demand generation, email and lifecycle marketing, building marketing from scratch, and AI automation in B2B.